ISBN-13: 9781780335292 / Angielski / Miękka / 2006 / 464 str.
ISBN-13: 9781780335292 / Angielski / Miękka / 2006 / 464 str.
Once beliefs are formed, our brains subconsciously seek out confirmatory evidence in support of those beliefs, which accelerates the process of reinforcing them, and round and round the process goes in a positive-feedback loop. This title provides real-world examples of how this process operates.