The Behavioral Economics of Digital Customer-Firm Interactions

ISBN-13: 9783756232482 / Angielski / Miękka / 2022 / 220 str.

Camila Back;Martin Spann

O autorze

Camila Back is a Doctoral Researcher at the Institute of Electronic Commerce and Digital Markets at Ludwig-Maximilians-Universität (LMU) München - Munich School of Management. She holds a B.Sc. and a M.Sc. in Mathematics from LMU. She earned a Master of Business Research in 2021 and her PhD in 2022 from LMU's Munich School of Management. Martin Spann is professor of electronic commerce and digital markets and dean of the LMU Munich School of Management at Ludwig-Maximilians-Universität (LMU). He studied Economics at the University of Kiel and obtained his PhD (2002) as well as his Habilitation (2005) from Goethe-University in Frankfurt. He has been a visiting scholar/professor at the University of California, Berkeley (UCB), New York University (NYU), the University of California at Los Angeles (UCLA), the University of Technology, Sydney (UTS), the University of Southern California (USC) and Bocconi University in Milan, Italy. From 2005 to 2010, he was a Professor of Marketing and Innovation at the University of Passau. He is a board member of the Center for Digital Technology and Management (CDTM) and member of the National Research Council of the Swiss National Science Foundation (SNSF).