The Bauhaus and Public Relations: Communication in a Permanent State of Crisis

ISBN-13: 9780415630856 / Angielski / Twarda / 2014 / 298 str.

Patrick R. Ssler

Opis

This study considers one of the most important art and design movements of the 20th century, the Bauhaus, in conjunction with current research in public relations and organizational communication, elaborating on the mechanisms of internal and external communication available to influence the stakeholders in politics, society, industry, and the art world."

Spis treści

Introduction.  1. Corporate Identity: The Bauhaus in Dialogue with the Public  Part I: Meeting the Public  2. The Networks: How the Directors Shaped Perceptions  3. The Exhibitions: Promoting the Bauhaus Idea  4. The Events: Staging Bauhaus for the Public  Part II: Designing Printed Matter  5. The Propaganda: Graphic Design and the Printing/Advertising Workshops  6. The Money: New Typography in Everybodys’ Pockets (by Nele Heise)  7. The Prints: Books and Magazines in New Typography  Part III: The Voice of the Others  8. The Media: Monitoring Press Coverage  9. The Commentaries: Instrumentalizing the Press Response  10. The Periodicals: Successful Agenda-Setting. Conclusion.

O autorze

Patrick Rössler is chair of Communication Studies and currently serving as Vice President at the University of Erfurt, Germany. His research interests include media effects, visual communication, and media history. Previous publications include "The Bauhaus at the Newsstand" (2009) and the Exhibition catalogue "VIEWing our LIFE and TIMES" (2006).