The Automotive Development Process: A Real Options Analysis

ISBN-13: 9783835004993 / Angielski / Miękka / 2006 / 219 str.

Prof Dr Henry Schafer; Daniel Sorensen

Opis

Motivated by Toyota's product development capabilities, Daniel Sörensen examines the question of how much to invest in pursuing parallel design alternatives. A real option to switch is modeled accounting for interproject correlations. Based upon economic theory, five principles for value-maximizing the product development process are presented.

Spis treści

Best practice in the automotive product development process Comparative analysis of the point- and set-based models of concurrent engineering Capabilities framework for the automotive development process at Toyota Real option model of the automotive development process Optimizing the development process in dynamic and uncertain environments

O autorze

Dr. Daniel Sörensen promovierte bei Prof. Dr. Henry Schäfer am Lehrstuhl für Allgemeine Betriebswirtschaftslehre und Finanzwirtschaft an der Universität Stuttgart. Er ist als Habilitant bei Prof. Dr. Henry Schäfer in Stuttgart tätig.

Blurb

The global automotive industry is currently undergoing significant changes and the companies are not only faced with opportunities, but also with new risks. Traditional automotive industry giants are fighting to maintain their market share and their profitability, and at the same time Asian automotive companies are increasing their share of the market and their profitability at high rates.

Motivated by the situation in practice and by the Toyota development process, Daniel Sörensen examines the question of how much to invest in pursuing more than one design alternative in parallel within the product development process. He develops a real options model capable of modeling and valuing in monetary terms the effects of interproject correlation coefficients and volatilities in order to compute the optimal number of design alternatives to develop in parallel. Based upon economic theory, he presents five principles in order to value-maximize the product development process.