The Attention Merchants: The Epic Struggle to Get Inside Our Heads

ISBN-13: 9781782394853 / Angielski / Miękka / 2017 / 432 str.

Tim (Atlantic Books) Wu

Opis

A revelatory look at the rise of the 'attention merchants', the advertising marketeers who influence and control our consumption in ways previously unimagined

Recenzje

[Tim Wu] writes books that make a big impact... The Attention Merchants is a sobering and significant book. John Naughton, The Guardian

O autorze

Tim Wu is an author, policy advocate, and professor at Columbia University. He has been variously named as one of the leaders in science and technology, one of Harvard's 100 most influential graduates and America's 100 Most Influential Lawyers, and in 2014 and 2015 he was named to the "Politico 50." He formerly wrote for Slate, winning the Lowell Thomas Gold medal for Travel Journalism, and is a contributing writer for The New Yorker. In 2015, he was appointed to the Executive Staff of the Office of New York State Attorney General Eric Schneiderman.