The Art of Sxo: Placing UX Design Methods Into Seo Best Practices

ISBN-13: 9781484292112 / Angielski

Zuzanna Kruger

Opis

Search Experience Optimization (SXO) is a fast growing field that combines the disciplines of Search Engine Optimization (SEO), Conversion Rate Optimization (CRO) and User Experience (UX) Design. It’s a holistic approach to creating websites that are not only optimized for search engines and bots, but for users too, a highly effective method of converting a websites visitors into customers and subscribers, leading some to think of it as SEO 2.0. 

Recent industry reports suggests that front-end developers and web designers need to embrace SXO best practices to not only ensure websites are optimized by the metadata and analytics that SEO provides, but also ensure a website or application is easy-to-use and behaves in a way the user expects because happy users drive higher retention rates and higher revenue, which is essential for commercial app creators. 

The Art of SXO aims to be a comprehensive guide to this emerging field, explaining what it is, how it works, and how to use it to improve search rankings, increase conversions rates, and ultimately grow a company's revenue. This guide will be packed with tips, tricks, and tactics making it an essential resource for anyone looking to get the most out of their search traffic.

What You'll Learn

• Apply SXO best practices and how it differs from tradition SEO
• Optimize websites for both search engine bots and users
• Increase a website's ranking in SERPs
• Improve a website's conversion rates
• Grow revenue from organic traffic

Who This Book Is For

Web developers and UX designers, technical SEO specialists, digital marketers and business owners who may have a basic understanding of SEO, CRO, UX design and core digital marketing concepts, but are looking to take their practices to the next level with SXO. 

Spis treści

1. Introduction

The purpose of this book and who it’s for

2. Search Experience Optimization: The New Way to Do SEO

What is SXO and how is it different from traditional SEO?

2.1 The User First Approach

Focusing on the user instead of search engine bots

2.2 The Power of Data

Utilizing data to make informed decisions

2.3 The Importance of Design

Creating an attractive and user-friendly interface

3. Applying SXO to Your Website

How to implement SXO on your website

3.1 Creating User Personas

Developing user personas to better understand your target audience

3.2 Optimizing Your Content

Making your content accessible and relevant to your target audience

3.3 Designing for the User

Creating a user-friendly interface that encourages engagement

3.4 Measuring and Analyzing Results

Monitoring KPIs and SXO campaign goals to assess progress

3.5 Experimenting and Iterating

Continuously testing and improving the user journey to maximize ROI

4. Advanced SXO Techniques

Taking your SXO game to the next level

4.1 Marketing Funnels for SEO

Identifying user intent and catering to different stages of the buyer’s journey through keywords and content

4.2 AI and Machine Learning

Leveraging AI and machine learning tools to automate and improve SXO processes

4.3 The Rise of Visual Search

Optimizing for voice and visual search to stay ahead of the curve

4.4 Generating demand with SXO

Creating targeted informational content to generate increasingly more leads

5. Conclusion

The future of SXO and how it will shape the SEO landscape

O autorze

​Zuzanna Krüger is an experienced SEO professional who has worked with a variety of clients from around the globe, from small businesses to large enterprises.

She found SXO when her focus shifted away from increasing a websites traffic and inflating its numbers, to provide real, tangible value to customers. That meant building a bulletproof SEO pipeline with measurable campaign goals that could be fulfilled by targeting high-intent organic traffic, which led to sustainable growth. Zuzanna soon realized that this is was the future of SEO - a holistic and user-centric approach that encompasses all aspects of website design and optimization. 

Blurb

Search Experience Optimization (SXO) is a fast growing field that combines the disciplines of Search Engine Optimization (SEO), Conversion Rate Optimization (CRO) and User Experience (UX) Design. It’s a holistic approach to creating websites that are not only optimized for search engines and bots, but for users too, a highly effective method of converting a websites visitors into customers and subscribers, leading some to think of it as SEO 2.0. 

Recent industry reports suggests that front-end developers and web designers need to embrace SXO best practices to not only ensure websites are optimized by the metadata and analytics that SEO provides, but also ensure a website or application is easy-to-use and behaves in a way the user expects because happy users drive higher retention rates and higher revenue, which is essential for commercial app creators. 

The Art of SXO aims to be a comprehensive guide to this emerging field, explaining what it is, how it works, and how to use it to improve search rankings, increase conversions rates, and ultimately grow a company's revenue. This guide will be packed with tips, tricks, and tactics making it an essential resource for anyone looking to get the most out of their search traffic.

You will:

• Apply SXO best practices and how it differs from tradition SEO
• Optimize websites for both search engine bots and users
• Increase a website's ranking in SERPs
• Improve a website's conversion rates
• Grow revenue from organic traffic