The Art of Strategy: Sun Tzu, Michael Porter, and Beyond

ISBN-13: 9781108470308 / Angielski / Twarda / 2018 / 332 str.

Hwy-Chang Moon

Opis

A novel integration and extension of two global strategy classics: Sun Tzu's military strategy and Michael Porter's business strategy.

Recenzje

'Professor Moon's path-breaking synthesis of Sun Tzu and Michael Porter moves beyond the two great minds' respective strengths and renders a masterpiece on how to strive for success through win-win solutions, which is so timely and much needed for a world with increasing confrontation and zero-sum mentality.' Lu Zheng, Tsinghua University, Beijing

Spis treści

Introduction; 1. Getting started: overall assessment; 1.1. Sun Tzu: five elements for laying plans; 1.2. Porter: diamond model for analyzing competitiveness; 1.3. The integration of Sun Tzu and Porter; 1.4. Military case: Japanese attack on Pearl Harbor; 1.5. Business case: Sony's experience with the Walkman; 1.6. Conclusion and implications; 2. Economic consideration; 2.1. Sun Tzu: swift victory and local procurement in waging war; 2.2 Porter: value chain analysis in aligning activities; 2.3. The integration of Sun Tzu and Porter; 2.4. Military case: Napoleon's invasion of Russia; 2.5. Business case: Hyundai Motor's global strategy; 2.6. Conclusion and implications; 3. Avoiding competition; 3.1. Sun Tzu: complete victory by strategic attack; 3.2. Porter: five forces model for selecting the most attractive industry; 3.3. The integration of Sun Tzu and Porter; 3.4. Military case: Genghis Khan's terror strategy; 3.5. Business case: the changing attractiveness of the mobile phone industry; 3.6. Conclusion and implications; 4. Competitive positioning; 4.1. Sun Tzu: easy victory through tactical positioning; 4.2. Porter: generic strategy for advantageous positioning; 4.3. The integration of Sun Tzu and Porter; 4.4. Military case: Soviet's victory in the Battle of Stalingrad; 4.5. Business case: Toyota's changing position in automobile industry; 4.6. Conclusion and implications; 5. Enhanced advantage; 5.1. Sun Tzu: synergies from the combination of Cheng (Normal) and Chi (Abnormal); 5.2. Distinguishing operational effectiveness (OE) and strategic positioning (SP); 5.3. The integration of Sun Tzu and Porter; 5.4. Military case: the US failure in the Vietnam War; 5.5. Business case: Walmart's cost leadership strategy; 5.6. Conclusion and implications; 6. Unique positioning; 6.1. Sun Tzu: avoiding enemy's strengths and attacking their weaknesses; 6.2. Porter: choosing trade-offs for strategic fit; 6.3. The integration of Sun Tzu and Porter; 6.4. Military case: Hannibal's victory at Cannae; 6.5. Business case: Southwest Airlines' unique positioning; 6.6. Conclusion and implication; 7. Overcoming disadvantages; 7.1. Sun Tzu: turning the devious (disadvantage) into the direct (advantage); 7.2. Porter: turning corporate social responsibility (CSR) to creating shared value (CSV); 7.3. The integration of Sun Tzu and Porter; 7.4. Military case: the long march of the Red Army; 7.5. Business case: Nestlé's CSV activities in India; 7.6. Conclusion and implications; 8. Strategic flexibility; 8.1. Sun Tzu: variation of tactics; 8.2. Porter: consistency and changes in business strategy; 8.3. The integration of Sun Tzu and Porter; 8.4. Military case: the victory of the Greeks in the Trojan War; 8.5. Business case: Haier's successful transition through changes in its business strategy; 8.6. Conclusion and implications; 9. Extended strategies; 9.1 Sun Tzu: troop deployment and enemy investigation; 9.2. Porter: extended generic strategies; 9.3. The Integration of Sun Tzu and Porter; 9.4. Military case: Han Xin's victory in the Battle of Jingxing; 9.5. Business case: Tata Motor's failure in Tata Nano; 9.6. Conclusion and implications; 10. Location advantage; 10.1. Sun Tzu: exploitation of the terrain advantages; 10.2. Porter: cluster development for improving location advantage; 10.3. The integration of Sun Tzu and Porter; 10.4. Military case: Admiral Yi's victory in the Battle of Myeongnyang; 10.5. Business case: the competitiveness of Silicon Valley; 10.6. Conclusion and implications; 11. International strategy; 11.1. Sun Tzu: expeditionary strategy in the enemy territory; 11.2. Porter: configuration-coordination model for firms' internationalization; 11.3. The integration of Sun Tzu and Porter; 11.4. Military case: the UN Forces' victory in the Battle of Incheon; 11.5. Business case: Starbucks' success in China; 11.6. Conclusion and implicati