The Art of Strategy: A Game Theorist's Guide to Success in Business and Life

ISBN-13: 9780393337174 / Angielski / Miękka / 2010 / 512 str.

Barry J. Nalebuff

Opis

Game theory means rigorous strategic thinking. It's the art of anticipating your opponent's next moves, knowing full well that your rival is trying to do the same thing to you. Though parts of game theory involve simple common sense, much is counterintuitive, and it can only be mastered by developing a new way of seeing the world. Using a diverse array of rich case studies--from pop culture, TV, movies, sports, politics, and history--the authors show how nearly every business and personal interaction has a game-theory component to it. Mastering game theory will make you more successful in business and life, and this lively book is the key to that mastery.

O autorze

Barry J. Nalebuff ist Schüler des Wirtschaftsnobelpreisträgers Robert Solow vom MIT (Massachusetts Institute of Technology). Er ist Professor für Spieltheorie und Wettbe-werbsstrategie an der Yale School of Organization and Management. Er veröffentlichte zusammen mit Avinash Dixit das Buch Thinking Strategically (deutsch: Spieltheorie für Einsteiger).