The Aesthetic Economy of Fashion

ISBN-13: 9781845204730 / Angielski / Miękka / 2009 / 224 str.

Joanne Entwistle

Opis

Fashion is bound up with promoting the "new," concerned with constantly changing aesthetics. The favored styles or looks of a season arise out of the work of a vast range of different actors who collectively produce, select, distribute and promote the new ideals, before moving on next season. If fashion is defined, in part, by the incessant requirement to be "new," this requirement means aesthetic qualities are always in motion and, therefore, unstable. How, then, are fashionable commodities stabilized long enough for them to be calculated--i.e., selected, distributed and sold--by those critically placed inside the fashion system? Since there are few studies that actually examine the work that goes on inside the world of fashion we know little about these processes. Fashion and the Cultural Economy addresses this gap in our knowledge by examining how aesthetic products are defined, distributed and valued. It focuses attention on the work of some of the market agents, in particular model agents or "bookers" and fashion buyers, shaping the aesthetics inside their markets. In analyzing their work, Entwistle develops a theoretical framework for understanding the distinctive features of aesthetic marketplaces and the aesthetic calculations within them.

Recenzje

'This is a major book and a highly significant contribution to our understanding of how specific features of the fashion economy operate. Drawing on fascinating field work in a well-known department store and also in fashion model agencies, Entwistle uses the new sociology of markets and of actor networks to analyse the calculative practices which underpin the production of fashion worlds and their objects. This book has great originality and depth, and will be used across a range of academic disciplines.'Angela McRobbie, Goldsmiths, University of London

Spis treści

1. IntroductionPart One: Understanding aesthetic markets2. An aesthetic marketplace: assembling 'economy' and 'culture'3. The aesthetic economy: the production of value in the field of fashion modellingPart Two: Fashion buying: a case study4. A brief introduction to the fieldwork5. Understanding high fashion clothing: retailing and buying in the UK6. The materialities of fashion and fashion knowledge7. Tacit aesthetic knowledge: the fashion sense and sensibility of fashion buyers8. Examining the interfaces: fashion buying encounters and the relationships between products, buyers, suppliers and customers

O autorze

Joanne Entwistle is Reader in Culture and Creative Industries at King's College, London, UK.