Foreword xiiiPrologue: Encounters with Elephants xixIntroduction xxvPART I 'DAY 1': THE CHARGE 11 Reality Today, Tomorrow, and the Peril of Business as Usual 32 Strongholds The Fantasy of the Status Quo 233 Disruptions Change as Never Before 51PART II THE CAMPFIRE 754 Reflections The Insufficiency of Compliance 775 Pivot Mindsets, Models, and Honouring Planetary Boundaries 1056 Leadership Leaders, Organisational Will, and Guides 131PART III 'DAY 2': THE REAPPROACH 1617 Natives How Some Enterprises Are Built for Total Value 1638 Journeyers How Established Enterprises Reconfigure for Day 2 1799 Value A Reapproach to Defining and Creating Total Value 201Conclusion 223Appendix 1: The Anthesis Activator Journey 231Appendix 2: Building Organisational Will and Operational Capabilities 233Appendix 3: Classic Value Chain Compared with the Total Value System 235Index 243
STUART MCLACHLAN is a proven business leader with over 30 years experience in the ESG and sustainability space. He is a founder and CEO of Anthesis Group, one of the fastest growing companies in Europe. Prior to this, Stuart was a Director on the Board of WSP Group PLC. Passionate about moving from talk to action he has dedicated his career to proving how business can be a force for good, and how superior financial returns are available as a result of authentic purpose.DEAN SANDERS is Chief Enterprise Officer at Anthesis. He started his career at Jacobs Suchard in brand marketing before setting up GoodBrand in 1997. He has 25 years of experience in building sustainable performance strategies for some of the world's leading multinational consumer brand companies. Dean serves as an Honorary Fellow at Durham University Business School.In 1997 Dean Sanders gave up his job leading the marketing team of a multinational food company to launch himself into a new adventure as the founder of one of the earliest advisory firms in sustainability, GoodBrand. In 2013, Stuart McLachlan, with his co-founders, took the step to move from his 17-year career in a large UK based PLC, to start a company designed to move the market from talk to action in sustainability, ESG and climate transition. In 2019, these two entrepreneurs and pioneers merged their enterprises. In The Adventure of Sustainable Performance, the authors share their insights and visions of the future for business, drawing on interviews with leaders working out how to take their organisations beyond the compliance agenda and on to the journey towards impact and performance.