ISBN-13: 9780072260915 / Angielski / Miękka / 2005 / 224 str.
Elms et al. (eBay University) provide readers with an action plan for creating an eBay marketing and sales strategy, with suggestions for writing compelling product descriptions, establishing a strong eBay brand, inspiring buyer confidence, closing sales, and ensuring customer satisfaction and retention. Annotation 2006 Book News, Inc., Portland, O