The 30 Day MBA in Marketing: Your Fast Track Guide to Business Success

ISBN-13: 9781398611009 / Angielski / Miękka / 2023 / 382 str.

Colin Barrow

Opis

Develop your marketing skillset and accelerate your career through the insights and teachings from the world's top business schools.

Spis treści

• • Chapter - 00: Introduction;
  • Chapter - 01: Introduction to marketing;
  • Chapter - 02: Buyer behaviour;
  • Chapter - 03: Marketing strategy;
  • Chapter - 04: Products and services;
  • Chapter - 05: Advertising and promotion;
  • Chapter - 06: Place and distribution;
  • Chapter - 07: Pricing;
  • Chapter - 08: People: managing the marketing organization;
  • Chapter - 09: Maths for marketing;
  • Chapter - 10: Marketing and the law;
  • Chapter - 11: Marketing plans and budgets;

O autorze

Following a career in business where he held senior staff and line positions, including that of managing director of a substantial manufacturing enterprise with multi -plant and multi-country operations he was Head of the Enterprise Group at Cranfield School of Management, a leading European Business School, for ten years. He has been a visiting professor in universities in the US, Europe and East Asia. For five years he was a non-executive director of a high tech venture capital fund, has sat on Government task forces and is now strategic advisor to a number of business owners.

As well as his own books he currently writes freelance, ghost writing and 'Anglicising' books for American authors and lectures extensively on business topics.