The 30 Day MBA in International Business: Your Fast Track Guide to Business Success

ISBN-13: 9781398610965 / Angielski / Miękka / 2023 / 240 str.

Colin Barrow

Opis

Develop your understanding of international business and accelerate your career through the insights and teachings from the world's top business schools.

Spis treści

• • Chapter - 00: Introduction;
  • Chapter - 01: Introduction to international business and supply chain management;
  • Chapter - 02: The international business environment;
  • Chapter - 03: Global business strategy;
  • Chapter - 04: International marketing strategy;
  • Chapter - 05: Finance and accounting;
  • Chapter - 06: Managing the international organization;
  • Chapter - 07: Human resource management;
  • Chapter - 08: Selecting and maintaining global strategic partners;
  • Chapter - 09: Ethics and social responsibility in the global marketplace;
  • Chapter - 10: Entrepreneurship;
  • Chapter - 11: Preparing the international business growth plan budget;

O autorze

Following a career in business where he held senior staff and line positions, including that of managing director of a substantial manufacturing enterprise with multi -plant and multi-country operations he was Head of the Enterprise Group at Cranfield School of Management, a leading European Business School, for ten years. He has been a visiting professor in universities in the US, Europe and East Asia. For five years he was a non-executive director of a high tech venture capital fund, has sat on Government task forces and is now strategic advisor to a number of business owners.

As well as his own books he currently writes freelance, ghost writing and 'Anglicising' books for American authors and lectures extensively on business topics.