ISBN-13: 9781467940092 / Angielski / Miękka / 2011 / 158 str.
You sold 'em once; can you sell 'em again? Most businesses lose 11% due to unhappy customers - and they don't even know it Because the customers walk out the door - silently - never to return again (BTW - it cost 6 x's more to get a new customer than it does to keep an existing one). Is this happening at your place of business? Don't let those customers walk out the door, never to return. Keep 'em coming back again and again This book contains the secrets of capturing the repeat sale, boosting your bottom line and turning your customers into loyal fans who do the advertising for you. Use the 7 easy steps outlined in this book to connect with your customers and win back the 11% starting today