Text as Data: Computational Methods of Understanding Written Expression Using SAS

ISBN-13: 9781119487128 / Angielski / Twarda / 2021 / 240 str.

Barry Deville; Gurpreet Singh Bawa

Spis treści

Preface xiAcknowledgments xiiiAbout the Authors xvIntroduction 1Chapter 1 Text Mining and Text Analytics 3Chapter 2 Text Analytics Process Overview 15Chapter 3 Text Data Source Capture 33Chapter 4 Document Content and Characterization 43Chapter 5 Textual Abstraction: Latent Structure, Dimension Reduction 73Chapter 6 Classification and Prediction 103Chapter 7 Boolean Methods of Classification and Prediction 125Chapter 8 Speech to Text 139Appendix A Mood State Identification in Text 157Appendix B A Design Approach to Characterizing Users Based on Audio Interactions on a Conversational AI Platform 175Appendix C SAS Patents in Text Analytics 189Glossary 197Index 203

O autorze

BARRY DEVILLE is a Data Scientist and Solutions Architect with 18 years of experience working at SAS. He led the development of the KnowledgeSEEKER decision tree package and has given workshops and tutorials on decision trees for Statistics Canada, the American Marketing Association, the IEEE, and the Direct Marketing Association.GURPREET SINGH BAWA is the Data Science Senior Manager at Accenture PLC in India. He delivers advanced analytics solutions for global clients in a variety of corporate sectors.