Text and Image: A Critical Introduction to the Visual/Verbal Divide

ISBN-13: 9780415841986 / Angielski / Miękka / 2014 / 276 str.

John Bateman

Opis

This introductory textbook explores and analyses the various approaches to multimodality and offers the first comprehensive, in-depth survey of all aspects of the text-image relation. The text-image relationship has long been a cornerstone of diverse approaches to multimodality and there are many different accounts. This book leads students into each of the approaches discussed, brings out their strengths and weaknesses using illustrative example analyses and includes exercises and research questions to reinforce learning.

Spis treści

Module I: Starting Points 1. Text-image Relations in Perspective 2. Text-image Diversity: characterising the relationships Module II Visual Narratives 3.A Brief Introduction to Narrative  4. Visual Narrative: Picturebooks 5. Visual Narrative: Comics and Sequential Art Module III  6. Visual Rhetoric 7. Visual Persuasion and Advertisements Module IV Frameworks Drawing on the Linguistic System 8. Multimodal Cohesion and Text-Image Relations   9. Using Metaphor for Text-Image Relations 10. Modelling Text-Image Relations on Grammar 11. Modelling Text-Image Relations as Discourse Module V Frameworks Relating to Context of Use 12. Text-Image Relations and Pragmatics 13. Text-Image Relations and Empirical Methods Multimodal Cohesion and Text-Image Relations

O autorze

John A. Bateman is Professor of Appliable English Linguistics at the University of Bremen, Germany and has been teaching courses with significant multimodal components for many years. His publications include Multimodality and Genre (2008), and Multimodal Film Analysis (with Karl-Heinrich Schmidt, 2012)