Testing Business Ideas: A Field Guide for Rapid Experimentation

ISBN-13: 9781119551447 / Angielski / Miękka / 2019 / 368 str.

Alexander Osterwalder

Opis

"You're holding a field guide for rapid experimentation. Use the 44 experiments inside to find your path to scale. Systematically win big with small bets by...Testing business ideas."

Spis treści

1 DesignDesign the Team p. 3Shape the Idea p. 152 TestHypothesize p. 27Experiment p. 41Learn p. 49Decide p. 59Manage p. 653 ExperimentsSelect an Experiment p. 91Discovery p. 101Validation p. 2314 MindsetAvoid Experiment Pitfalls p. 313Lead through Experimentation p. 317Organize for Experiments p. 323Afterword p. 329

O autorze

David J. BlandAuthor and founder based in Silicon Valley who helps companies find growth using "Lean Startup" methods, design thinking, and business model innovation.Alex OsterwalderLead author of the international bestsellers Business Model Generation and Value Proposition Design; #7 on the "Thinkers 50" list; passionate entrepreneur; and in-demand speaker.