Terrorist Recruitment, Propaganda and Branding: Selling Terror Online

ISBN-13: 9781032249179 / Angielski / Twarda / 2022 / 176 str.

Anna Kruglova

Opis

This book analyses the marketing techniques that terrorist organisations employ to encourage people to adopt their ideology and become devoted supporters.

Spis treści

Introduction. Terrorism, Propaganda and Branding: The (In)visible Connection, 1. Emotional Choice: How to Make You "Buy" What You Did Not Plan to, 2. Heroes, Princesses and True Believers: The Images ISIS "Sells", 3. Narrative Advertising: Selling Caliphate Through Stories, 4. Falling in Love with the Caliphate: Self-illusion and Immersion into the Imaginary World, 5. Getting Lost in the Fantasy: "Jihadi culture", Excitement and Bonding, 6. Feeling No Regret: Guilt-Coping Mechanisms in ISIS’s Propaganda  Conclusion. Breaking the Terrorist Brand

O autorze

Anna Kruglova is a Lecturer of Terrorism Studies at the School of Arts and Media at the University of Salford and has a PhD in international studies from Queen’s University Belfast.