ISBN-13: 9781138479012 / Angielski / Twarda / 2018 / 155 str.
ISBN-13: 9781138479012 / Angielski / Twarda / 2018 / 155 str.
Originally published in 1972, this book examines ten major areas of innovation with a view to seeing what factors have contributed to success or failure. In each field 3 or 4 companies have been compared - from Britain, the USA and Europe.