'Jean Chalaby is among the foremost analysts of communication in the world. This volume finds him at the peak of his powers, providing readers with an outstanding vision of television today-and tomorrow. A tour de force.' Toby Miller, Stuart Hall Professor of Cultural Studies, Universidad Autónoma Metropolitana, México
Introduction; 1. Global communication and the GVC framework; 2. The making of a digital GVC; 3. The rise of networks; 4. The rise of platforms;. 5. Technology designed for scale; 6. Infrastructure built at scale; 7. Content production; 8. Media delivery; 9. Digital disruption, firm behaviour and industry structure; 10. The transnational media firm; 11. Formulating GVC-oriented policies; Conclusion.