Television Commercial Effectiveness on Banking Services

ISBN-13: 9783848400287 / Angielski / Miękka / 2012 / 116 str.

Nezal Aghajari; Meisam Dehdashti Akhavan; Pooyan Behdarvandi

Opis

Nowadays, advertisements is the something that all people of the world even those who are in the most distant regions are familiar with it, and are connected to it and are influenced by it. Advertisement phenomenon is one of the effective components of society play a fundamental role in establishing and activating need. The new performance of this phenomenon is producing need or in one word, enclosing hidden needs which persons do not pay attention to it in the present condition. Advertisement in the new method has formed in the beginning of the 20th century and with the changes in the market. Before that time, the fundamental role of advertisement was expediting distribution of consumption goods which was applied exclusively by a limited number of known producers. Gradually, need to advertisement to inform consumers about the existence and benefits of different goods including industrial consumption and service increasingly increased.

O autorze

Nezal Aghajari was born in 1980 in Iran. he is currently a PhD senior candidate in Innovative Operation Strategic Management in University Technology Malaysia(UTM). His research interested are strategy formulation and implementation, Operation Management technique and theory, supply chain automation, Total quality management and innovation in SMEs.