Television Advertisements & Peace Talks in Afghanistan

ISBN-13: 9786205499375 / Angielski / Miękka / 72 str.

Abdul Hamed Wahidi; Fakira Mohan Nahak

Opis

This book tries to find out the role and impact of television advertisements in strengthening peace talks in Afghanistan. Television advertisements besides conveying information about a brand or service can convey ideas and views and influence more than other types of media. It also mobilizes public opinions and encourages people to be a part of big decisions. This study also found that religious contents, positive economic evolution in people's lives and victims of war contents that are used mostly by television channels in their advertisements have prominent role and impact in strengthening peace talks in Afghanistan. For the preparation of this book the authors have collected data from people of 10 different cities of Afghanistan and presented their opinion here.

O autorze

Mr. Abdul Hamed Wahidi is a Post-Graduate researcher of Journalism and Mass Communication at University Institute of Media Studies, Chandigarh University, India.Dr. Fakira Mohan Nahak is an Associate Professor of Broadcast Journalism at University Institute of Media Studies, Chandigarh University, India. He is a Journalist turned Academician.