Technology, Business and the Market: From R&d to Desirable Products

ISBN-13: 9780367670153 / Angielski / Miękka / 2020 / 112 str.

John S. Sheldrake

Opis

Technology, Business and the Market provides an understanding of the connections between developing technologies, research and development, industrial design and the means by which these elements are managed to produce desirable products. John Sheldrake’s long experience of teaching business and management to engineers has highlighted a gap in the

Recenzje

'Professor Sheldrake has produced a work that will be of great value to anyone - students and general readers alike - who seeks a rounded understanding of this growing subject. As well as telling a well-sourced and exciting story, he, unusually for contemporary analysts, places the great advances in technology and business in an historical and philosophical context. This is a must read for those who seek to understand the role technology and the market play in business decisions, and indeed in the wider society.’ Professor Stephen Haseler, Director, The Global Policy Institute

Spis treści

Technology, Business and the Market

O autorze

Professor John Sheldrake is based in the Faculty of Engineering at Imperial College, London, where he teaches management and business to aeronautical and mechanical engineers, and a Professorial Research Fellow at the Global Policy Institute in the City of London. He was previously Director of Undergraduate Studies in the Business School at Imperial, where among other things, he taught the MBA elective on Corporate Social Responsibility. For two years he was the project manager of the Imperial College Formula Student programme which provides the first step to Formula 1 motor racing. Alongside his work at Imperial, Professor Sheldrake spent two years at the Royal Docks Business School, developing programmes in events and tourism management and specialising in sport tourism. He has published widely and is the author of Management Theory, which is in its second edition.