Technical Marketing Communication: A Guide to Writing, Design, and Delivery

ISBN-13: 9781631572661 / Angielski / Miękka / 2016 / 160 str.

Emil B. Towner; Heidi L. Everett

Opis

Toothpaste . . . disposable razors . . . security systems . . . farm equipment. Those products have one thing in common. Their marketing messages emphasize technical features to drive sales.This book not only explains how technical product marketing is unique, but also how to write and design promotional materials using: -