Team Sports Marketing

ISBN-13: 9781138171602 / Angielski / Twarda / 2016 / 288 str.

Kirk Wakeland

Opis

In Team Sports Marketing, author Kirk Wakefield dispels demonstrates that effective sports marketing epitomizes the science and art of marketing across any context. At the core of sports marketing is the creation and enhancement of fan identification, where consumers are not just loyal customers, but have become brand fanatics.

Spis treści

1. What Is Team Sports Marketing  2. Sell an Identity  3.Precision Marketing  4. Research Your Fans  5. Build the Season Ticket Base  6. Build Value; Build it and They Will Come  7. Create Sponsorship Partners  8. Create Sponsorship Value  9. Move Merchandise  10. Create Technological Advantages  12. Build Community

O autorze

Kirk Wakeland