Targeting the Powerful: International Prospect Research

ISBN-13: 9781579582722 / Angielski / Twarda / 2000 / 368 str.

Vanessa Hack

Opis

First Published in 2000. Routledge is an imprint of Taylor & Francis, an informa company.

Recenzje

"Strongly recommended to anyone involved in prospect research." -- Managing Information

Spis treści

Chapter 1 What is Prospect Research?; Chapter 2 Setting up a Prospect Research Department; Chapter 3 Online, CD-ROM, the Internet or Paper?; Chapter 4 Ethics, Security and Confidentiality; Chapter 5 Day to day Questions; Chapter 6 Finding the Prospects; Chapter 7 Marketing Your Organisation to the Prospect; Chapter 8 People; Chapter 9 Company Information; Chapter 10 Foundations and Trusts; Chapter 11 International Comparisons; Chapter 12 A Report on a New Country; Chapter 13 General Sources for a New Country; Chapter 14 Specific International Resources; Chapter 15 The United Kingdom; Chapter 16 Western Europe and Scandinavia; Chapter 17 Central and Eastern Europe; Chapter 18 Asia-Pacific; Chapter 19 The United States; Chapter 20 Canada; Chapter 21 The Rest of the World; Chapter 22 Addresses;

O autorze

Vanessa Hack