Targeting the Powerful: International Prospect Research

ISBN-13: 9780851423654 / Angielski / Miękka / 1997 / 368 str.

Vanessa Hack

Opis

If your organisation wants to tap into the wealth and influence of the rich and powerful, you need to know as much about them as possible. Prospect research, already used by fund-raisers with considerable success in the USA to target key people, can make all the difference to the success or failure of your initial approach. Targeting the powerful: international prospect research is a highly practical guide to prospect research, written by a leading expert. It explains how to conduct in-depth research into a person, company or charitable foundation, and how to use the information to recommend a line of approach most likely to succeed.
Contents:What is prospect research?; Setting up a prospect research department; Online, CD-ROM, the Internet or paper? Ethics, security and confidentiality; Day to day questions; Finding the prospects; Marketing your organisation to the prospect; People; Company information; Foundations and trusts; International comparisons; A report on a new country; General sources for a new country; Specific international resources; The United Kingdom; Western Europe and Scandinavia; Central and Eastern Europe; Asia-Pacific; The United States; Canada; The rest of the world; Addresses; Index.

Spis treści

1. What is Prospect Research 2. Setting up a Prospect Research Department 3. Online, CD-ROM, the Internet or Paper? 4. Ethics, Security and Confidentiality 5. Day to day Questions 6. Finding the Prospects 7. Marketing Your Organisation to the Prospect 8. People 9. Company Information 10. Foundations and Trusts 11. International Comparisons 12. A Report on a New Country 13. General Sources for a New Country 14. Specific International Resources 15. The United Kingdom 16. Western Europe and Scandinavia 17. Central and Eastern Europe 18. Asia-Pacific 19. The United States 20. Canada 21. The Rest of the World 22. Addresses

O autorze

Vanessa Hack