Taken for a Ride: How Daimler-Benz Drove Off with Chrysler

ISBN-13: 9780471497325 / Angielski / Twarda / 2000 / 382 str.

Bill Vlasic;Bradley A. Stertz

Opis

The biggest industrial merger of all time said the Wall Street Journal of the 1998 merger between Chrysler - a resurgent, deeply American company famous for its minivans, and Daimler - maker of Mercedes-Benz cars; and a merger that created a global mega-company with $130 billion in annual revenue. The intent was to marry Daimler's sophisticated style and international reach with Chrysler's PR savvy and proven ability to produce appealing, inexpensive cars quickly, and it seemed a perfect match of strengths to weaknesses. But in the 18 months that have followed, ugly questions have arisen: has Chrysler retained the equality it sought in a merger? Has Daimler joined a Chrysler bereft of talent and leadership? Can two such different cultures realistically be combined? This work offers an account of the merger process in action, and is also a cautionary blueprint of the perils of going global.

Recenzje

"Vlasic and Stertz a riveting tale about gentlemen at play in the decidedly ungentlemanly game of high–stakes, international boardroom piracy. A supercharged, 200–mph read all the way." – Brock Yates, Outlaw Machine
"This is a clear–eyed expose of how the car business works–with a narrative that speeds you through the intrigue with all the velocity of a Dodge Viper. It plunks you right on the filing cabinets as the motor titans clash."– Robert Lacey,
"Taken for a Ride is without a doubt entertaining, readable and strong journalism." – Financial Times

O autorze

Bill Vlasic is a reporter for the Detroit News and a former Business Week correspondent. He lives in Birmingham, Michigan, with his wife and three children.

Bradley A. Stertz is an assistant editor of the Detroit News and a former reporter with the Wall Street Journal. He lives in Grosse Pointe, Michigan, with his wife and two children.

Blurb

"Vlasic and Stertz tell a riveting tale about gentleman at play in the decidedly ungentlemanly game of high–stakes, international boardroom piracy. A supercharged, 200–mph read all the way."
Brock Yates, author of Outlaw Machine

"This is a clear–eyed expose of how the car business works – with a narrative that speeds you through the intrigue with all the velocity of a Dodge Viper. It plunks you right on the filing cabinets as the motor titans clash."
Robert Lacey