"Original, engaging, and very readable. Taken for Granted links semiotics, social theory, and contemporary issues with great facility, yielding wonderful insights."--Ari Adut, author of Reign of Appearances: The Misery and Splendor of the Public Sphere
Eviatar Zerubavel is Board of Governors and Distinguished Professor of Sociology at Rutgers University. His many books include Social Mindscapes: An Invitation to Cognitive Sociology, The Elephant in the Room: Silence and Denial in Everyday Life, and Ancestors and Relatives: Genealogy, Identity, and Community. He lives in East Brunswick, New Jersey.