Tailoring Health Messages: Customizing Communication with Computer Technology

ISBN-13: 9780805833874 / Angielski / Miękka / 1999 / 284 str.

Matthew W. Kreuter; David W. Farrell; Laura R. Olevitch

Opis

Tailored health messages enhance communication effectiveness on health issues and concerns. This volume includes a practical approach for practitioners & students of health comm, health psych, behavioral medicine, public health & related areas.

Recenzje

"Tailoring Health Messages fills an important void by providing a scholarly how-to resource that will be as valuable to researchers as it is to practitioners. [It] is a groundbreaking contribution and should be read by all who want to communicate more effectively about health."
—Barbara K. Rimer
National Cancer Institute, From the Foreword

Spis treści

Contents: Foreword. What Is Tailored Health Communication? Why Tailor Health Information? An Overview of the Tailoring Process. Background Research: Understanding the Health Problem and Target Population. Developing a Program Framework. Developing a Tailoring Assessment Questionnaire: How to Measure Key Determinants. Developing Design Templates. Message Concepts. Writing Tailored Messages: Creating the Feedback. Creating Tailored Communication Programs: Linking Messages and Algorithms. Creating the Tailoring Program. Implementing a Tailored Health Communication Program. Evaluating Tailored Health Communication Programs. Epilogue: The Future of Tailored Health Communication.

O autorze

Laura R. Olevitch, Matthew W. Kreuter, David W. Farrell, Laura K. Brennan