ISBN-13: 9780240805924 / Angielski / Miękka / 2004 / 246 str.
ISBN-13: 9780240805924 / Angielski / Miękka / 2004 / 246 str.
Understanding how commercials are made is the key to doing it right. This book serves as a step-by-step guide on the mechanics of creating a commercial from a production perspective. It addresses making commercials on all types of budgets. It explains dynamics between client, agency, and producer.