TV Commercials: How to Make Them: Or, How Big Is the Boat?

ISBN-13: 9780240805924 / Angielski / Miękka / 2004 / 246 str.

Ivan Cury

Opis

Understanding how commercials are made is the key to doing it right. This book serves as a step-by-step guide on the mechanics of creating a commercial from a production perspective. It addresses making commercials on all types of budgets. It explains dynamics between client, agency, and producer.

Recenzje

"This book is a step-by-step guide to creating a commercial from a production perspective."
Millionaire Blueprints, Sept/Oct 2006

Spis treści

Introduction; History of Advertising from the Creative Perspective; Client/Agency Relationship; Putting the Material Together; Kinds of Clients and Commercials; Working on Different Budgets; Types of Production Media; The Client; Picking an Agency; The Agency; Who's Who; Shooting on Film; Video Shoot; Animation; Edits; Tests; Internships; Web Sites; Associations

O autorze

Ivan Cury is a professor in the Communication Department of California State University, Los Angeles, where he has taught for the past fifteen years. He is also a producer and director of commercials, sitcoms, variety shows, documentaries, and daytime dramas such as The Young and the Restless. He has served as a judge for the Emmy's ACE and for the DGA awards. Before joining the department at Cal State, he taught for eleven years in the MPTV department at UCLA.