TKO Sales!: Ten Knockout Strategies for Selling More of Anything

ISBN-13: 9780470171783 / Angielski / Miękka / 2007 / 144 str.

Dave Anderson

Opis

Practical business guides that pull no punches Dave Anderson's TKO series presents no-nonsense, down-in-the-trenches management strategies that work in the real world of business. Each of the three informative books in this series offers easy-to-follow, step-by-step guidance on developing the specific skills great managers need. These quick and to-the-point guides feature detailed techniques and effective strategies presented in user-friendly chapters that are packed with checklists, examples, and practical resources. In each book, readers will find real-world advice in a fast and powerful format that includes:

• Words of Wisdom or "Right Hook Rules"-bite-sized memorable quotes
• Case Studies or "Opening Bell" Stories-real-life business lessons
• Effective Strategies or "Left Hook Laws"-all-meat, no-fat business strategies
• Incisive or "Standard Eight Count" Questions-insightful inquiries that prompt the reader to action
• Quick or "Knockout" Summaries-bullet points that sum-up each chapter and offer easy reference

Spis treści

Introduction.

Round One. Make the first sale to yourself.

Round Two. Sell yourself before you sell your product.

Round Three. Have heart surgery every day.

Round Four. Sell with your ears.

Round Five. Remember that less is more because more is a bore.

Round Six. Ask and ye shall receive...and if you don′t, ask again!

Round Seven. Stop objections in their tracks.

Round Eight. Make your list and check it twice.

Round Nine. Decide what, where, when, how and now!

Round Ten. Knockout summary and follow through.

Acknowledgments.

O autorze

Dave Anderson has led some of the nation′s most successful car dealerships and is President of Dave Anderson′s Learn to Lead and LearnToLead.com, a Web site that provides free training resources to thousands of people in more than forty countries. He is also the author of If You Don′t Make Waves, You′ll Drown; Up Your Business!; and How to Deal with Difficult Customers, all from Wiley.

Blurb

In a cutthroat world, doing the basics of business well means the difference between winning and losing. Dave Anderson′s TKO Series gives you the practical, high–impact strategies you need to build a business that can put the competition down for the count. TKO Sales! presents no–nonsense, tough–as–nails sales practices for selling more of anything.

Packed with easy–to–follow, step–by–step guidance, TKO Sales! will train you in the right skills and the most effective tactics to sell more, sell better, and sell faster. This straightforward guide gives you all the tools to punch above your weight, including checklists, examples, and practical resources you won′t find anywhere else.

Get down to business with ten short chapters on:

• Selling yourself before selling the product

• Listening to your customers in order to sell more

• Becoming a true sales professional, not just a person who sells

• Stopping objections in their tracks

• Getting fully prepared before every sale

• The fastest and most profitable ways to close a sale

Give the competition your best shot with Dave Anderson′s TKO Sales!