TAI CHI and Business Strategy (II)

ISBN-13: 9786202309370 / Angielski / Miękka / 100 str.

Jun Chen; Dongqing Zhou; Shiyan Xu

Opis

As part of Chinese culture, TAICHI plays the important role in business development. It appeals the trade off between defensive and offensive. It reveals the fact that TAICHI's aim is for the continuous improvement with consistency. This project takes the value of Tai Chi as the foundation for the innovation of traditional culture, explores the cultural value and commercial value of Tai Chi culture through the innovative research, development and transformation of Tai Chi, so as to make Tai Chi better serve human health.The development of cultural and creative industry has gradually entered a critical point. How to promote the dual efficiency of commerce and culture is becoming the key to achieve the breakthrough of quality and quantity of the industry. The "digitalization" adopted in this project enables the industry to get structural upgrading, so that the Tai Chi IP from the cultural industry can create cultural derivatives efficiently, and fully meet the needs of the people on cultural learning, fitness and health.

O autorze

Chen, JunDr. Jun Chen is always devoted to the development of TAICHI culture and Busienss strategy transformation. He has made the research about the TAICHI culture application in the formation of Businss Strategy through action research. His team also including Shiyan Xu from Tongji University, Ms. Dongqing Zhou and Kaikai Liu from SILC , Shanghai Uni.