Systematic Strategic Planning: A Comprehensive Framework for Implementation, Control, and Evaluation

ISBN-13: 9780367377236 / Angielski / Miękka / 2019 / 220 str.

Hakan Butuner

Opis

This book provides a complete set of practical strategic planning techniques and tools. Readers are guided in identifying how and in what circumstances they might use particular tools, and in targeting them directly at achieving effective results. Systematic Strategic Planning consists of a framework of phases through which each project passes, a pattern of procedures for straight-forward planning and the fundamentals involved in any strategic planning project. The book is designed to be simple to understand and easy to use.

Spis treści

Strategic Planning: Before and After. Vision, Mission, and Basic Policies. Strategic Planning. Strategic Planning Approach. Functional Plans. Systematic Strategic Planning (SSP). SSP: Full Version. SSP: Shortened Version. Systematic Strategic Planning Sections. Environmental and Internal Analysis: Current Status. Identify Competitive Advantages. Understand Scenarios and Define Opportunities. Strategic Objectives, Main Goals, and Main Strategies. Evaluate Alternative Strategic Plans. Implementation and Control. Implementation Plan. Monitoring and Evaluation.

O autorze

Dr. Hakan Bütüner has a BS in Industrial Engineering, MBA, and a PhD in Engineering Management. Dr. Bütüner has been active both in academic and professional lives for several years as a planning and programming manager and as a project manager. Currently, he is lecturing in business schools and acting in IM&E consulting and training. Additionally, he is the president of Institute of Industrial Engineers (Turkish professional chapter) and a board member of IHPP. He is the author of several publications and books.