Swipe, Scan, Shop: Interactive Visual Merchandising

ISBN-13: 9781350092907 / Angielski / Twarda / 2021 / 200 str.

Katherine Schaefer

Spis treści

1. What is Visual Merchandising? Overview of VM What it includes Why it is used (Commerciality) How visual merchandising has progressed 2. The History and Evolution of Visual Merchandising History of visual merchandising Evolution of visual merchandising and display Incorporating digital technologies Successes and Challenges: Translating the “See Now, Buy Now” to the sales floor Company Spotlight: Sephora 3. Visual Merchandising and Omnichannel Retail Enhancing the online shopping experience Social Media and visual merchandising Using mobile devices (Introduce beacon technologies, interactive displays) Mass Customization Company Spotlight: Ted Baker and Google 4. Store Planning and Design What is store planning? Square Footage vs. Selling Space Materials Furniture Software programs/CAD programs Tradeshows (ie. GlobalShop) Company Spotlight: Visual Retailing (MockShop) or Retail Smart 5. Store Interiors Experiential retail Sensory merchandising Sustainability in visual merchandising Heat Mapping (Data Analytics) Dwell Time (Data Analytics) Company Spotlight: Amazon (AmazonGo) 6. Mannequins and Forms Communicating through mannequins and forms The future of mannequins and forms Company Spotlight: Iconome 7. Exterior and Window Displays Interactive Displays: Who, What, Why Infrared Sensors Facial Recognition Virtual Reality Augmented Reality Mobile Commerce Social Media/Mass Customization Conclusion What Might We Expect as the Future of VM?