Sway: The Irresistible Pull of Irrational Behaviour

ISBN-13: 9780753516829 / Angielski / Miękka / 2009 / 224 str.

Rom Brafman

Opis

The authors draw on the latest research in social psychology, behavioural economics and organisational behaviour to reveal the irresistible forces that sway us all. 'Sway' is a fascinating insight into the way we all behave and will change the way you view the world.

Recenzje

A breezy introduction to the science of decision making ... shows the many ways in which logical thought can be subverted or "swayed" Wall Street Journal

O autorze

Ori Brafman is the author of The Starfish and the Spider (Portfolio, 2007). He lectures internationally in front of Fortune 500, government and military audiences. He also serves on the boards of non-profit organisations A Home Within and The Plexus Institute. He holds an MBA from Stanford Graduate School of Business.

Rom Brafman holds a doctoral degree in psychology and runs a private practice in Palo Alto, California. He has won awards for excellence in teaching and promoting positive human growth.