ISBN-13: 9780749460839 / Angielski / Twarda / 2010 / 232 str.
Innovation and agility will solve most of the greatest threats to our planet's ecosystem, argue Patrick Dixon and Johan Gorecki. In Sustainagility, they suggest positive ways that businesses and individuals can address these threats while making a profit. Sustainagility covers how to encourage green innovation inside an organization, how to develop green technologies faster, and how to adapt rapidly to stay ahead of competition. It includes text boxes containing shocking statistics about the destruction of our planet, short inspiring examples of how innovation has created new profitable business and helped the world, and personal messages from global leaders about sustainable innovation. Case studies of numerous well-known, high-profile companies are featured, demonstrating that companies have successfully used innovative and agile processes to improve their businesses and fight some of the greatest threats to the world's ecosystems.
Subjects covered include: Power; future cities; transport; manufacturing; water and wood; health and food; venture capital; carbon offsetting and banks; business agility and open innovation; 10 steps to profitable sustainability.