Sustainable Product Development or Marketing Hype?

ISBN-13: 9783843366373 / Angielski / Miękka / 84 str.

Tom Page; Gisli Thorsteinsson

Opis

This study explores consumer s attitudes and behaviour to the concept of sustainability within products in the bathroom industry. Scrutinising these against the actual product development and marketing which is pushing these products as green consumables. The possibility that sustainable development may not actually be achievable in any practical sense does not, however, make it any less important (Walker, 2006). Even if this is true huge steps forward in sustainability can be made within the bathroom industry.

O autorze

Tom Page teaches Electronic Product Design at the Design Schoolat Loughborough University UK. Gisli Thorsteinsson teachesCraft, Design and Technology at Iceland University of Education. Their work has been widely published in the fields ofEngineering, Logistics and Product Design research.