Sustainable Marketing: Pearson New International Edition

ISBN-13: 9781292040899 / Angielski / Miękka / 2013 / 256 str.

Diane Martin;John Schouten

Opis

For courses in Sustainable Marketing or as a supplement to marketing courses that include sustainability as a focus. A lasting approach to marketing. As the engine that drives the global economy, marketing leaves an enormous footprint on the environment and society.§§To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuable-and lucrative-sustainable marketing strategies.