Sustainable Luxury: Managing Social and Environmental Performance in Iconic Brands

ISBN-13: 9781783530618 / Angielski / Twarda / 2014 / 400 str.

Miguel Angel Gardetti; Ana Laura Torres

Opis

* Explores issues relevant to sustainability and business management in luxury goods companies
* Comprehensive collection of current thinking on sustainable luxury products

Most consumers of luxury products and services use them as status symbols - symbols of success. However, the definition of success - and the way it is perceived by others - is changing. Many of these successful consumers now want the brands they use to reflect their concerns and aspirations for a better world. There are shifts in the luxury paradigm, emerging from major changes in social dynamics. In future, the highest-quality product or service will be the one that generates the most benefit to all involved in its production and trade.

Topics covered include value chain management, production and design processes, entrepreneurship, cause-related marketing and innovation. This book explores a wide range of issues relevant to sustainability and business management in luxury goods companies. It represents the most international and complete collection of academic and practitioner thinking on transforming the luxury sector into a powerful advocate for sustainable production and consumption.

Spis treści

Foreword María Eugenia GirónIntroduction Miguel Angel Gardetti, and Ana Laura TorresPart 11. Is Sustainable Luxury Fashion Possible? Frédéric Godart and Sorah Seong2. Fake Remake: The role of the luxury fashion market in driving sustainable fashion practices
 Angela Finn and Kim Fraser3. Luxury marketing strategies related to ethical sourcing
 Cecilia Mark-Herbert and Catarina Holmsten-CarrizoPart 24. Redefining Luxury in the 21st Century - Where Was Yours Made? A Case Study of Made in San Francisco Connie Ulasewicz5. Sustainable consumption: Luxury branding as a catalyst for social change Gjoko Muratovski6. Luxury vs. Conscious consumption: Are they really paradoxical? A study of Brazilian and Portuguese luxury consumer behaviour Ana Carolina De Pierro Bruno and Edgard Barki7. Are luxury purchasers really insensitive to Sustainable Development? New insights from research Jean-Noël Kapferer and Anne Michaut-DenizeauPart 38. Luxury Lodges in New Zealand and prospects for elegant disruptionMartin Perry9. Diversity of human capital as a driver for corporate responsibility engagement:The case of the luxury industry Catarina Pessanha Gomes and Masaru Yarime10. The wild side of luxury: Can nature continue to sustain the luxury industry? Xenya Cherny-ScanlonAbout the editors

O autorze

Gardetti, Miguel Angel; Torres, Ana Laura