Sustainable Customer Experience Design: Co-Creating Experiences in Events, Tourism and Hospitality

ISBN-13: 9781138658554 / Angielski / Miękka / 2018 / 300 str.

Frans Melissen

Opis

This book focuses on designing, staging and managing experiences within the context of the events, tourism and hospitality industries. It also illustrates current and future developments in these industries and wider society, with an emphasis on sustainable development.

Spis treści

Introduction Part 1 Designing, Staging and Managing Experiences Chapter 1 Designing, Staging And Managing Experiences Chapter 2 Understanding Your (Potential) Customers Chapter 3 Understanding The Design Process Chapter 4 A Comprehensive Approach To Experience Design Chapter 5 Staging And Managing Experiences Part 2 Sustainable Development and The Role Of Businesses And Professionals Chapter 6 Sustainable Development and Blurring Boundaries Chapter 7 Sustainable Business Models and Technologies Part 3 Co-Creating Sustainable Experiences Chapter 8 Sustainability And Experiences: A Match Made In Heaven? Chapter 9 Designing Sustainable Experiences And Businesses Chapter 10: … Or Rather, The Epilogue