Sustainable Champions: How International Companies Are Changing the Face of Business in China

ISBN-13: 9781783531615 / Angielski / Twarda / 2015 / 254 str.

Opis

In the face of strong competitive pressure and a very dynamic market, multinational companies in China are forced to innovate with extraordinary pace and inventiveness. Environmental sustainability is a vital benchmark--and also a key driver--for the best companies in each sector, many of whom are allied with WWF, the conservation NGO. This book shows how eight international companies, all well-known brands, have transformed their practices, and the impact this is having on business in China and beyond.

The cross-case analysis of the challenges faced by leading international firms present key lessons for business and for sustainability champions.

Spis treści

Introduction1. Responsible Tourism: Fairmont Hotels2. Learning to Be Sustainable: Hewlett-Packard3. Sourcing Strategy in China: Nestlé4. Sustainable Practice in China: SKF5. On the ‘Road to Zero’: Sony6. One Step Ahead: Tetra Pak7. Sustainable Supply Chain Strategy: Vanke8. Towards Sustainable Mobility: Volvo9. Sustainable Value Chain Strategy: YingliConclusion

O autorze

FU JIA is Senior Lecturer in Operations and Supply Management, University of Exeter, UK. JONATHAN GOSLING is Professor of Leadership Studies, University of Exeter, UK. MORGEN WITZEL is a writer and lecturer on management issues.