Foreword: Shared Value from Coffee Juan Manuel Santos, President of Colombia 1. Introduction: Why Create Shared Value? 2. The World's Beverage of Choice 3. The Shared C in Coffee and Colombia: Complexity 4. Nestlé in Colombia 5. From Farm to Cup: The Nescafé Plan 6. Quality, Productivity and Sustainability: The AAA Sustainable QualityTM Program 7. Lessons Learned: Future Challenges and Opportunities 8. Further Thoughts