Survey Research for Managers: How to Use Surveys in Management Decision-Making

ISBN-13: 9780333521700 / Angielski / Miękka / 1990 / 268 str.

Peter F. Hutton

Opis

The aim of this book is to illustrate the ways in which surveys can be used to improve the quality of decision-making in business and government. It is about the use of surveys rather than how they are conducted, and provides examples of the ways in which research can be used.

Spis treści

Survey research for management decision-making; the consumer; the industrial customer; corporate image; employees; financial markets; the small shareholder; the city; government; international research; qualitative research. Appendix: Market Research Society Code of conduct.