ISBN-13: 9781138856745 / Angielski / Twarda / 2018 / 244 str.
ISBN-13: 9781138856745 / Angielski / Twarda / 2018 / 244 str.
This book develops a new way of understanding the impact of surfing on the environment, society and the economy. It contextualizes surfing within current debates on sustainability, considering its impact on communities as well as individual health and wellbeing. The book analyses the capacity of surfing to influence behaviour both at an individual and organizational level. It explores notions of sustainability from a range of perspectives including higher education, industry, the charity sector, media and celebrity culture. Featuring a range of international case studies, it analyses the greening of the surf industry through topics such as environmentally-friendly surfboard manufacturing, eco-community projects funded by the surf industry, coastal management, environmental activism and artificial waves. It also considers the future directions needed within policy and practice to protect and encourage sustainable surfing.