Supertrends: 50 Things you Need to Know About the Future

ISBN-13: 9781119646839 / Angielski / Miękka / 2020 / 304 str.

Lars Tvede

Opis

Take a look into the future and discover the trends that are shaping our world Futurists are in the business of predicting the future. What do the most efficient futurists know? You'll find the answer inside Supertrends: 50 Things You Need to Know About the Future. Discover how we can expect the world to evolve in terms of demographics, economics, technology, environment and beyond.

Whatever it is that you do, you will be able to better prepare for the future if you can just get a clear view of it. These are turbulent times, and we all need to be ready for what's coming if we hope to thrive. This book addresses what we can expect in the coming decades, and how companies and government should adapt to accelerating change.

You will also see improvement in your own ability to predict the next big thing - a valuable skill in any walk of life. Discover the core principles of efficient forecastingIdentify underlying drivers and recurring social patterns which help explain and predict eventsLearn about evolving and expected future technologies and lifestyles, and how they will be applied in the coming decadesSee how companies and governments can become more future-proof by adopting new and innovative management principles Author Lars Tvede is a serial entrepreneur and currently works as founding partner in the successful venture fund Nordic Eye, the think tank Futures Institute and the forecasting company Supertrends. Throughout his career, he has found success through his uncanny ability to predict the trends that will take our world forward.

Read this book to benefit from his insights and get a handle on what's coming next in our dynamic world. Anyone who needs to understand the future - from financial executives, industry leaders and entrepreneurs to journalists and politicians - will benefit from Supertrends.

Spis treści

About Sources and Contributors xi1. Feeler, Thinker, Hedgehog, Fox - On Predictions 1Are you a feeler or a thinker? 2Hedgehogs and foxes - which are best at seeing the future? 7No! As in never! 7Our knowledge at double speed 14The creative design field 21The world's a much better place than people think 262. Demography and Prosperity 33The West versus the rest 35Population growth is actually decreasing rapidly 37Huge growth in prosperity continues 41A massive elderly boom 44Depopulation of rural areas 45Increased global equality and local inequality - but will this continue? 45A more peaceful world 49The lost billion people - the world's biggest problem? 513. The Biotechnological Revolution - Life as Computer Technology 53CRISPR - the new genetic word processing 56New genetically engineered species 60Recreation of extinct species - the real Jurassic Park 60Tomorrow's genetically modified humans 66A healthier, safer world 69Revolutions in the fight against cancer 70New cells for old lives 74Wearables, self-diagnoses, biohacking, and lifestyle medicine 77The intelligent healthcare of the future 794. Computers, Software, and Electronic Networks 81From exceptional to magical 83Bell's Law of new computer classes 86Cloud computing and the as-a-service movement 88AI - the career cul-de-sac that suddenly got hot 89IoT - nerve fibres for the mechanical world 95Big data = big deal 99Smart robots - the new ecosystem 103Smart remote control - the magic wands of reality 107Quantum computers - billions of times faster 108VR - dream worlds for real 111AR - Pokémon GO on steroids 111Ambient user experience - the frictionless total experiences 113Cyberattack - crime-as-a-service and lots more besides 114The new stalker economy 1155. The Path to Infinite Energy 119Fossil fuels - the culmination is approaching 120Vast, constantly growing reserves 122Nuclear power - a renaissance on the way? 128Nuclear fusion - the ultimate energy solution 1326. The Importance of Innovation for Resources and Environment 139Innovation, dear friends. Innovation! 142Ideas - the ultimate resource 146Meat produced without animals 156Greater prosperity, better environment 161Global warming in perspective 163The world is actually getting greener 172The sixth mass extinction? 1737. New Networks and Decentralised Technologies 177Geosocialisation. Who - and where! - you are 178The e-commerce revolution - far from over 179Influencer marketing 182The wild decentralised autonomous organisations 182Blockchain - the Internet of Value 184The rating economy - good for markets and culture 188The global village and its new cyber rock stars 190Share, care, and save (sharing economy) - hot, hot, hot 191Exponential organisations: big money! 1948. The Transport, Houses, and Cities of the Future 197The transport of the future - faster and more flexible 198Innovation in the construction sector 205Tomorrow's jet-set nomads 2099. The New Lifestyles - Experiences and Self-realisation 213The experience economy - all the world becomes a stage 214The changeable idea of prestige 218Self-realisation - the service in which you are the product 219Innovation and entrepreneurship - self-realisation that gets cheaper 221Do-it-yourself and maker movements - working for fun 221The human cloud - total transformation of the labour market 224More backsourcing 228Bespoke media 229Multi-identities are more acceptable 230Intelligence amplification - better, more flexible education 23110. Business Management in a More Dynamic World 235Impulsive organisations 235Conformist organisations 236Achievement organisations 237Pluralist organisations 238Evolutionary organisations 238New technologies create new forms of management 240The new information paradigm: seek-sense-share 241What should be kept permanent and what should be done flexibly? 242Delegation - activate the staff 243Involvement - make use of your meta-organisation 244Inclusion: mobilise the whole world for your project 245Algorithm-based management versus human management 24611. The Political Implications of Tomorrow's Technologies 249Three social standard patterns that often undermine civilisations 250The future welfare society - pyramid states or agile app stores? 256The battle for top-down management and decentralisation 261Openness or closedness? 263The information problem in public management 264Government as a platform: small government - big services 268The growing attraction of basic income 269Value-based public management - good or bad? 27012. The Final Rule 273Appendix: Sources and Inspiration 279Bibliography 281Index 283

O autorze

LARS TVEDE is a serial entrepreneur, financial investor and bestselling author. He is the co-founder of venture capital fund Nordic Eye, the think tank Futures Institute and the crowdsourcing company Supertrends, which generate an interactive consensus timeline for the future.