Superior Customer Value: Finding and Keeping Customers in the Now Economy

ISBN-13: 9780815380009 / Angielski / Twarda / 2018 / 206 str.

Art Weinstein

Opis

This title is a state-of-the-art guide to designing, implementing, and evaluating a customer value strategy in service, technology, and information-based organizations. It will give students and managers an edge in improving their marketing operations to create superior customer experiences.

Spis treści

Part I Customer Value Mindset  Chapter 1. Customers Want Exceptional Value Now!  Chapter 2. Be Customer-Centric  Chapter 3. Business Models and Value Propositions  Part II Customer Value Strategies  Chapter 4. Segmentation and Customer Value  Chapter 5. Service Excellence   Chapter 6. Quality, Price and Image  Chapter 7. Building Rock-Solid Customer Relationships  Part III Customer Value Measurement  Chapter 8. Customer Value Metrics  Chapter 9. Customer Loyalty and Retention

O autorze

Art Weinstein, PhD, is Professor of Marketing at Nova Southeastern University, Fort Lauderdale, Florida, USA. He was the founding editor of the Journal of Segmentation in Marketing and has published more than 80 scholarly articles/papers and eight books on customer-focused marketing strategy. Dr. Weinstein has consulted for many leading technology and service companies.