Successfully Marketing Clinical Trial Results: Winning in the Healthcare Business

ISBN-13: 9780815397267 / Angielski / Twarda / 2018 / 220 str.

Gunter Umbach

Opis

This book is a comprehensive guide for every marketing professional faced with the challenge of using marketing to convert scientific data into sales. It offers readers practical knowledge on how to use medical research data to maximise the revenue from their products.

Spis treści

Contents: Introduction; Personal goals and objectives; Analyzing the market and devising a strategy; Developing your content; Winning Attention; Making Best Use of Language; Design: Choosing Style and Layout; Designing diagrams and charts; Devising direct mail that gets good responses; Using images and illustrations; Creating emotional impact; Improving your branding skills; Adapting to a professional role; Becoming more resourceful; Marketing internally; Communicating externally; Maximizing your impact; Mobilizing external support; Developing the project strategy; Implementing the project; Becoming a project leader; Action; Suggested further reading.

O autorze

Günter Umbach