Successful Marketing Communications: A Practical Guide to Planning and Implementation

ISBN-13: 9781138441125 / Angielski / Twarda / 2017

Ace, Cathy

Opis

Takes a practical approach to the subject of marketing communications. This book covers marketing communications content from certificate to advanced level. It offers insights into how to successfully find, brief and manage marketing communications service providers. It is suitable for students who are into promotional planning and implementation.

Spis treści

Chapter 1 The marketing context; Chapter 2 Planning your marketing communications; Chapter 3 Above the line communication methods; Chapter 4 Below the line communication methods; Chapter 5 Public relations – more than just a goodwill exercise; Chapter 6 Managing implementation; Chapter 7 Building the relationship over time; Chapter 8 Communication planning and implementation in the real world – case studies that will challenge your ability to really ‘do it’!;

O autorze

Cathy Ace