Successful Employee Communications: A Practitioner's Guide to Tools, Models and Best Practice for Internal Communication

ISBN-13: 9781398604483 / Angielski / Miękka / 2022 / 328 str.

Sue Dewhurst; Liam Fitzpatrick

Opis

Understand how to align your communication to your organization's goals, strategy and brand values effectively, to increase employee engagement and make a real difference to the success of your business.

Recenzje

"More than ever, people expect to understand where they add value to an organization and be credited for the value they bring. This second edition superbly blends theory, practice and many expert case studies in a highly practical way. Its very readable style from two battle-worn, time-served, highly experienced practitioners again makes it an excellent practitioners' handbook." Russell Grossman, Head of UK Government Internal Communications Profession

Spis treści

• • Chapter - 01: Making the case for employee communications - Understanding the value leading practitioners add;
  • Chapter - 02: Conducting your own employee communications audit - Tools and tips from experts;
  • Chapter - 03: Setting objectives - Considerations and templates that work based on real life examples;
  • Chapter - 04: Understanding your audience - Building a realistic profile of your workforce and how to use it;
  • Chapter - 05: Defining your messages - Insights from pros on why it matters, how to define them, get them agreed and stick to them;
  • Chapter - 06: Channel choices for employee communications - What to consider when choosing and using methods;
  • Chapter - 07: Line managers as communicators - How to help them add the most value;
  • Chapter - 08: Making it happen - Overcoming obstacles and project management when implementing employee communications;
  • Chapter - 09: Change and transformation - Understanding the differences for effective employee communication;
  • Chapter - 10: The Changing Nature of Work and the Workplace;
  • Chapter - 11: Listening and Employee Voice;
  • Chapter - 12: Communicating in tough times - Preparing leaders for delivering tough messages;
  • Chapter - 13: Is it working? - Evaluation and measurement of an employee communication strategy that adds value;
  • Chapter - 14: Communicating on purpose - Helping employees find meaning in the modern workplace

O autorze

Sue Dewhurst, based in Shropshire, UK, spent 20 years working as a senior internal communicator and for the past decade focused on learning and development, serving as an internal communications trainer and coach. Her models and frameworks are used in organizations worldwide. Liam FitzPatrick, based in Hertfordshire, UK, is experienced in change management, PR and internal communications in-house and for major consultancies. He lectures on developing teams, research, and planning, and has served as an external examiner at UK universities. He is also the co-author of Internal Communications, also published by Kogan Page.